The Brain Supplements America Loves®

Privacy Policy

Last Updated: April 15, 2021

Your privacy is very important to us. It is our purpose through this HCF Science, LLC (“HCF” “we”, “us” or “our”) Privacy Policy (“Policy”) to describe the types of information we collect about you and why we collect that information. We also want to make sure you understand how we use and share your information and the options available to you. We aim to earn and keep your trust as you visit websites and applications about our products.

This Policy explains how we treat personal information on websites (“sites”), mobile or social networking applications (“apps”), and any other services where we provide an authorized link or reference to this Policy (together, the “Services”). This Policy does not describe our practices on sites or apps where it is not referenced.

By using our apps and sites, you authorize us to collect, utilize, and share your information as set forth in this Policy. Any privacy related dispute is subject to this Policy and our Terms of Service, including its applicable restrictions on damages and the settling of disputes. Our Terms of Service are incorporated by reference into this Policy.

GDPR Privacy Notice: We have released our new GDPR Privacy Notice addressing personal data that is subject to the European Union’s General Data Protection Regulation. You can read it here.


We collect identifiers and contact information. As an example, we may collect your name and mailing address when you register on our site or apps. We may also collect your email address or phone number. We also collect online identifiers, such as your social media user identifier, if you engage with us through a social networking site.

We collect payment information. If you make purchases with us, we (or our third-party payment services providers who process credit cards for us) may collect your billing information. This includes your credit card number and billing address.

We collect information you submit or otherwise supply or enable us to collect. We collect the information you post in a public space on our site. This includes comments and videos or photos. We also collect any other information you may provide to us or authorize us to collect. This may include information about your physical activities or your dietary preferences. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we may collect the information you provide, including your telephone number or when you read a text message.

We collect information about your interests and demographic information. We may collect information such as your age and gender, household or lifestyle information, and your ZIP Code.

We collect internet and other electronic network activity information, such as equipment and usage information. We may collect information about the browser you are using, and we may look at what site you came from, or what site you visit when you leave us. We may also collect information about your operating system, Internet Service Provider (ISP) information and IP addresses and other device identifiers, such as mobile device identifiers. Additionally, we may collect information about your use of our Services, including through use of browser or device-based tracking technologies such as cookies, pixel tags, and Flash Cookies. For additional information, please visit our About Our Cookies policy here.

We collect geolocation information. Through the use of technologies such as GPS or Wi-Fi, we may collect information about your location. As an example, if you use our mobile apps, we may access your device’s location information to provide you location-based features.

We collect job application information, such as education information and professional or employment-related information. We collect information if you apply for a job with us. This information may include your education and work history, your skills, and qualifications for the job opening. We may ask how you learned about the position. If necessary, we may also ask about your driving record and your ability to perform the work. We may also collect information about your nationality or the last four digits of your social security number.

We collect information about third parties. We may occasionally allow you to email or message a friend through one of our sites or apps. If you elect to do this, we will need that person’s name and email address.


We collect information directly from you. We collect information from you when you:

  • place an order with us;
  • create an account on one of our sites or apps;
  • submit a job application;
  • sign up for our email newsletters, marketing text messages and other notifications;
  • take part in promotions such as contests or sweepstakes;
  • participate in one of our surveys;
  • contact us, such as through our sites and apps or otherwise communicating with our Customer Relations team; and
  • otherwise supply it to us or authorize us to collect it.

We collect information from you through tracking technologies. We use tracking technologies such as browser cookies and mobile device IDs to collect information when you use the Services. We do this on our websites, in emails that we send to you, and in media advertising. We collect information about usage and browser information over time. You may learn more about the options that may be available to you by visiting our About Our Cookies policy here.

Third parties may also give us information about you. For example, our third-party business partners may share your information with us. We may receive information from commercial sources such as companies who compile information about buyers and their choices. We may also get information about you from social networking sites and we may receive information about your interactions with our ads on third-party sites.

We may combine or de-identify some information provided by third parties so that it does not identify you. Combined and de-identified data are not subject to this Privacy Policy.

We aggregate information from different sources. For example, we may aggregate information we have collected offline with information we collect online. We combine information we have collected across third-party sites, including social networking platforms. We aggregate information across devices such as computers and mobile devices. We may also aggregate information from third parties with information we already have. We may use this information to generate statistical reports about you and for the other purposes described in this Privacy Policy.


We use information to help us effectively provide you products and services. We use your information to answer your questions or enable you to take part in our programs, including contests or sweepstakes. Your information may also be used to process your registration with sites and apps. We may use your friends’ email addresses to provide them information at your request. We also use your information to process orders for you. We may also contact you about products and services you have requested, or if you have won a prize or promotion.

We use information to tweak our products and services. We want you to have a positive experience with our sites, apps, and products. As a result, we may use your information to enhance your experience with our sites, apps, and products. We may use information we get from you or our third-party partners to provide you with a personalized experience.

We use information for security purposes. Your information may be used to help protect you, our sites and apps, our company, our buyers, and our consumers.

We use information for marketing purposes. For example, we may provide you information about products, offers, features, or updates. Your information may also be used to serve you advertisements about products and offers. Those advertisements may appear on third-party platforms, including social networking sites. We might share our own offers or products, or third-party offers or products we believe you might find interesting. We may provide you with information through email or push notifications. If you have elected to receive text messages from us, then we may send you information about promotions and more. These messages may use information we automatically collect based on your actions while using our sites and may trigger messaging such as abandoned cart messages.

We use information to receive feedback from you about how we’re doing and for other transactional purposes. We may contact you to get your feedback about this Policy or the Terms of Service posted to the sites or apps you are using. We may also contact you about a job application or to answer your questions about our products or promotions.

We use information as allowed by law or for purposes we notify you about.


We share information with our business partners and third-party vendors. For example, your information may be shared with our joint promotion partners. If you enter a joint promotion, your information may be collected by both us and the third party. This might include retailers. We will use your information as described in this Policy and promotion partners will use your information as described in their policies. Your information may also be shared with companies who act as our vendors or third parties who perform services on our behalf. They may help us supply products or services to you. We may share information with companies who run our sites and apps or who manage our promotions.

We will share information if we think we have to in order to abide by the law or to protect our company. For example, we will share information as required to comply with any court order, law, or legal process, including to respond to any government or regulatory request. This includes United States and non-United States law enforcement or regulatory authorities. We may also share information when we believe in good faith that disclosure is necessary to help protect you, our sites and apps, our company, our customers, and our consumers, or if we are investigating potential fraud.

Third parties may collect information during your use of the Services. Third parties that provide advertising, content, and/or various capabilities to our Services may collect information from these Services through tracking tools such as browser cookies and mobile device IDs. For example, third-party advertisers may be present on some of our Services, and this information may be collected over time and aggregated with information collected across various websites and online services. To find out more and see information about the choices available to you, please visit our About Our Cookies policy here.

We may disclose information to a successor owning all or part of our business. We may share your information with a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of our business, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which your information is among the assets transferred. While we will endeavor to require the successor company to maintain this Privacy Policy, we cannot guarantee that our Privacy Policy will remain in effect.

If there are additional reasons we may disclose information, we will provide them to you.


You can opt out of email marketing. To stop receiving our newsletter or marketing emails, follow the unsubscribe instructions included in these emails. If you opt out of receiving marketing email communications, you may continue to get non-marketing email communications from us where allowed by law.

You can opt out of SMS marketing text messages. To stop receiving any promotional text messages that you have authorized us to send you, you can opt out by texting the single keyword command “STOP”. For help, reply “HELP” to any text message you receive from us.

You can control cookies and tracking technologies. To learn how to manage how we and our vendors use cookies and other tracking technologies, and to read our About Our Cookies policy, please click here.

Do-Not-Track Signals and Similar Mechanisms. Some web browsers offer a "Do-Not-Track" ("DNT") signal that is a HTTP header field indicating your preference regarding tracking or cross-site user tracking. Although we're currently unable to honor DNT signals, we can assure you that we do not collect personal information when you visit our sites or apps unless you provide such information to us.

You can control tools on your mobile devices. For example, you can disable the GPS locator or push notifications on your phone. To change the push notifications you get from our app, you can adjust your preferences in your profile.

You may have other choices under state laws. Depending on where you are located, you may have other rights, such as being entitled to request access to your personal information or to request the removal of your personal information.

All requests should be submitted as described in the “Feel Free to Contact Us If You Have More Questions Or Comments” section of this Privacy Policy. These rights are not absolute. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. The Your California Rights section below provides additional information for California residents.


HCF Services are not intended for children under 13 years of age. We do not knowingly collect, use or disclose personal information from children under 13. If you are a parent or legal guardian and think that your child under 13 has given us information, you can contact us at and we will delete the information as soon as possible. You can also write to us at the address listed below. Please mark your inquiries “COPPA Information Request.”


We have implemented various organizational and technical measures to secure our websites and apps. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in our websites and apps.


The Sites are subject to the laws of the United States, and are intended for the enjoyment of residents of the United States. HCF makes no representation that the Sites are governed by or operated in accordance with the laws of any other country. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that your information may be transferred to and processed in the United States. By using the Sites, or providing us with any personal information, you (a) acknowledge that the Sites are governed by the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the laws regarding processing of personal information may be less stringent than the laws in your country, and (c) waive any claims that may arise under those laws.


We may provide links and otherwise allow you to access entities’ websites, products and services that are not controlled or operated by us. When you click on a link to any other website or location, you will leave our site and go to another site, and another entity may collect personal data or anonymous data from you. Third party content may include tools such as cookies, pixel tags and other tracking technologies. We do not control third parties' collection or use of your information to serve targeted advertising or analytic purposes. It is your sole responsibility to verify your privacy and shared information settings with all third party services, and maintain those settings as they are updated.


If you have questions or comments about this Policy or our data privacy practices, or if you would like to send a request, please select “Other” from the dropdown menu located at to submit your question. You can also contact us by regular mail or call us at:

HCF Science, LLC
Attn: Consumer Relations – Privacy
8950 SW 74th Ct, Ste. 2201
Miami, FL 33156

For California residents only: If you would like to exercise your rights under the California Consumer Privacy Act (CCPA), you have two options for doing so:

Call Us: You may call us at +01-305-306-1666 or Submit Through Our Portal: please select “Other” from the dropdown menu located at


We may update this Policy from time to time to reflect changes to our information practices. If we make any material changes, we will notify you as required by law. This will include posting an updated copy here and updating the “Last Updated” date. We encourage you to periodically review this policy for the latest information on our privacy practices.


California “Shine the Light” Law

If you reside in California, you are entitled to request and receive information about the categories of personal data we have collected, used or disclosed within the last 12 months, including personal data (if any) that we disclosed to third parties for direct marketing purposes. To submit a request, please select “Other” from the dropdown menu located at or contact us by regular mail at the address indicated above. Specify in your letter that you are a California resident making a “Shine the Light” inquiry. Please be aware that not all information sharing is covered by the “Shine the Light” requirements. We reserve the right not to respond to requests submitted by other means than those specified in this section, if the request is not labeled or sent properly, or if the request does not have complete information.


While we have explained in full our privacy practices in the other sections of this Privacy Policy, in this section we provide a list of categories of personal information as set forth by CCPA provisions, that have been collected, disclosed for business purposes, or “sold” for commercial purposes (as may be defined by the CCPA) within the last 12 months, as well as certain other information. Please refer to the other sections of the Privacy Policy for additional information and context.

Identifiers, such as your real name, alias, postal address, phone number, online identifier IP address, email address, or other similar identifiers.We may use this information to answer your questions, to allow you to participate in our programs (including contests or sweepstakes), to process your registration with sites and apps, and for other business purposes.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.We may use your information to provide you with products or services, to identify other products and offers that may be of interest to you, and for other business purposes.
Biometric information, such as voice recordings, photos, and information about your physical activities that you provide.We use this information to provide you with products or services and for other business purposes, such as when we capture voice recordings as part of our customer support.
Internet or other electronic network activity information, such as browsing history, search history, and other information about your interactions with our Services.We may use this information to improve our Services, to gain a better understanding of the visitors who come to our Services and what content is relevant to them, and for other business purposes.
Precise geolocation data, which may be obtained using technologies such as GPS (where enabled on your smart device), Wi-Fi, or other similar technologies.We may use this information to improve the quality, security, and importance of our Services to our visitors, and for other business purposes.
Professional or employment-related information, such as your resume or cover letter when submitted as part of the job application process.We may use this information to review your qualifications for positions you may apply for through our careers webpage, and for other business purposes.
Other electronic information, such as information you post in a public space on our site (such as videos or photos).We may use this information to provide you with products or services, as part of sweepstakes or contests, and for other business purposes.
Inferences about you, including profiles, preferences, and behaviors drawn from the collection and analytics of any of the other categories of personal information.We may use this information to provide you with a personalized experience, and for other business purposes.
Protected class characteristics under California or federal law, such as your race, color, religion, creed, national origin, gender, age, disability, veteran status, and other sensitive personal information. We do not generally require the collection of this type of personal information.We may use this information to provide you with a personalized experience, and for other business purposes.

We collect this type of information from you, through our interactions with you and others, and from third parties, and we share these categories of personal information within HCF, to business partners and third-party vendors that provide us hosting, advertising, and other services, and as needed to comply with legal requirements. Your personal information may also be disclosed to third parties with whom you interact and third parties that you direct us to share your information with through our Services.

As described in other sections of this Policy, we share personal information with third parties in several ways. We do not consider the ways we share your personal information to represent the sale of your information. You may learn about ways in which you can control the collection of information about you through cookies, web beacons, mobile ad IDs, and other tracking technologies by third parties by visiting our About Our Cookies policy here.

Information about how you may exercise your rights as a California resident can be found in the “Feel Free to Contact Us If You Have More Questions Or Comments” section of our Privacy Policy.

We may request specific information from you to help us confirm your identity. This information may vary depending on your relationship with us. If you elect to use an authorized agent registered with the California Secretary of State to take actions in relation to your personal data, we may request evidence that you have provided such an agent with power of attorney or that the agent otherwise has valid written authority to act on your behalf. HCF will not discriminate against you based upon your exercise of any of these rights.


According to Nevada law, customers may “opt out” of the sale of certain personal information, called “covered information.” Although we do not “sell” “covered information” of Nevada “consumers” as those terms are defined by Chapter 603A of the Nevada Revised Statutes, you may contact us by email at [email protected] and provide your name, email address, and Nevada resident address to be verified and exercise your opt-out rights in the event we do sell covered information under that law in the future. Should your contact information change at any point, you may contact us in the same manner to update your information. To find out more about our data collection and sharing practices, please review this Privacy Policy. We may disclose your data as explained in this Privacy Policy for different purposes, such as improving your experience and our services, and those activities are not included in the opt out request.

We use standard tracking technologies.

We collect personal information about users over time and across third-party websites or other online services. We also work with third parties that collect personal information in this manner. These third parties may have tools they place on our sites. Our vendors may also use these tools. In this policy "we" and "us" refers to both HCF and our vendors.

We use tracking technologies for several reasons.

We use several common tracking tools, such as browser cookies, web beacons, flash cookies, and other similar technologies. Third parties also use these tools on our sites and elsewhere on our behalf. Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device. These pages also illustrate how you can manage and delete cookies. We use tracking technologies:

  • To improve the performance of our website.
  • To recognize new or existing customers.
  • To store your password if you are registered on our site.
  • To estimate our audience size and usage patterns.
  • To serve you with interest-based or targeted advertising (see below for more information on targeted advertising).
  • To observe your browsing behavior and activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and website visitors.
  • For our internal administrative, marketing, and planning requirements.

We engage in targeted advertising.

We or our partners collect information about you over time across multiple websites or other platforms, including mobile applications ("apps"), and we use this information to serve interest-based advertising.

Targeted advertising (also known as "online behavioral advertising") includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you and your interests based upon your browsing habits or online activities. These ads might be served on websites, on apps, or in emails. We also work with third parties that use tracking technologies on our platforms in order to provide tailored advertisements on our behalf. These ads might be about our products and brands or about other companies' products and brands.

How do we collect relevant information about you for targeted advertising?

In deciding what is relevant to you and your interests, we use information you provide us with during your interactions with us, our affiliates, and other third parties. We collect this information using the tracking technologies described above. For example, we or our partners might review your purchase history, your browsing actions and patterns, or your location. We might review these activities on our platforms or third-party platforms.

Third parties help us collect this information by placing or accessing cookies in your browser when you visit this, or other, websites. These third parties might link your name or email address to other information they collect, which might include past purchases made offline or online, or online usage information.

You can control certain tracking technologies.

Your browser may allow you to manage cookies in various ways, depending on the type of cookies. Some web browsers may be set to refuse browser cookies. To control flash cookies, which we may occasionally use on some websites, you can go here. Please be aware that flash cookies cannot be managed from browser settings.

Our Do Not Track Policy: Some web browsers offer a "do not track" signal that allows you to instruct a website not to track you. Because the standards for these signals are still under development, we currently do not take action in response to these signals. Blocking cookies might affect certain features on our sites. Please be aware that blocking or rejecting cookies will not disable all forms of tracking described here.

The options you select are specific to your particular device and browser.

You can opt out of some online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising program enables consumers to opt-out of having their online behavior tracked and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.

The Digital Advertising Alliance also provides a tool for opting out of the collection of cross-app data on a mobile device for targeted advertising. To express choice for companies participating in this tool, you need to download the AppChoices app here.

The choices you make are specific to your particular device and browser.